New Balance began in the early 1900s by pursuing the goal to show true quality in American footwear. Originally specializing in arch support, New Balance has extensive knowledge on the technical features involving comfort and innovative design. The brand has since developed an "Endorsed By No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete. Today, New Balance is committed to a core set of values that include integrity, teamwork and total customer satisfaction with each pair.